Rajat

GS1250

I purchased my GS1250 from BMW Motorrad Oxford, and it was delivered on January 22nd. Unfortunately, my overall experience—from test ride to delivery and beyond—has been nothing short of pathetic. Leading up to the test ride, the salesman was approachable and friendly. However, the moment I committed to purchasing the bike, his attitude did a complete 180-degree turn. Suddenly, my emails went unanswered, phone calls were ignored, and any sense of customer service vanished. It was only when he realized I hadn’t paid the final balance that he decided to reach out. The one positive experience was with the delivery driver—he was professional, knowledgeable, and helpful. He took my V5 and part-exchange bike, assuring me that I’d receive a tax refund in due course. However, by March, after contacting the DVLA, I discovered that BMW had failed to notify them of the sale. Once again, I had to chase the salesman, only to be met with complete silence. In the end, I had to personally handle the DVLA process myself—something that should have been BMW’s responsibility. To make matters worse, when the bike was delivered, it had not even been cleaned properly. There was still mud on the tyres from the test ride, which is completely unacceptable for a premium purchase. The lack of attention to detail and basic professionalism reflects the third-grade service provided by this dealership. I have no idea why the sales team treated me this way, but one thing is clear: the only reason these bikes sell is because they are BMWs—not because of the dealership’s service. If this team were selling any other brand, they would have failed spectacularly. I also can’t help but wonder if the way I was treated had something to do with the fact that I am not British. While I hope that wasn’t the case, the stark contrast between how I was approached before purchasing the bike and how I was ignored afterward makes me question whether all customers receive this kind of treatment. I cannot recommend BMW Motorrad Oxford at all—their pathetic customer service and third-rate professionalism make it clear that they don’t care about their customers once they’ve made the sale.